WEB VIDEO IS A MUST FOR YOUR BUSINESS. The hottest marketing tool right now is a timely web video that can convey more promotional pop in a single minute than some ad copy can cover in an entire brochure. Virtually any topic covered in written contents can be adapted and distributed via online video.  [...]

The first marketing and advertising objective for any campaign is to capture attention.  That objective needs to be accomplished in the first line…the headline.   The headline has many forms today, from email subjects, twitter posts, blog titles, to the first 2 seconds of a television advertisement, radio commercial, direct mail piece and your website’s [...]

  2012 Media Landscape in the Tampa Television Market Another political season is now upon us, and we feel that it is important to break down what exactly this means in relation to buying and placing television advertising in the Tampa Bay Market. As we focus on planning for 2012, we have to keep in [...]