We Want Your Ad Placement During This Election Year!
2012 Media Landscape in the Tampa Television Market
Another political season is now upon us, and we feel that it is important to break down what exactly this means in relation to buying and placing television advertising in the Tampa Bay Market.
As we focus on planning for 2012, we have to keep in mind that Florida will see heavy political activity, being that we are 1 of 9 “battleground” states with 29 electoral votes up for grabs. There will be heavy Presidential candidate and Senate candidate spending, as well as something new to 2012, super PAC, or super political action committee spending. These groups are unconstrained by how much they can collect from donors and corporations.
2012 political media spending is estimated at $37 Million for the Tampa Bay Market.
Of the $37 Million, 75% of this spending will be between Labor Day and Election Day on November 6.
However, there are other important dates to keep in mind: July 30th through August 14th will have moderate to heavy spending with Presidential and Senate candidates getting ready for the state primary on August 14th.
We also know that political candidates will be focusing the majority of their budgets on local news, prime access (7-8p), and prime-time programming (8p-10p), usually only 15% of the budget will fall in daytime television. The positive here is in knowing where the heavy spending will be, enabling us and our local clients to be more strategic with their dollars.
It’s important for you to be aware of the impact political advertising will have on our market, and that Ren Scott Creative Marketing has the knowledge, relationships and tools in place to be competitive and successful in such an environment.
With that being said, being proactive is vital to a successful campaign in 2012’s hot political environment. We look forward to watching the political campaigns this year and helping our clients navigate their media and advertising placement for success admits the heavy political competition.
