How to Maximize Your Digital Marketing Strategy

How to Maximize Your Digital Marketing Strategy

Marketing has gone online Many startups don’t have big marketing budgets, so they have to choose marketing channels that are the likeliest to boost revenues and keep the business active and growing. Everyone knows that the Internet is an incredibly important place to...
4 Tips for Creating Valuable Content

4 Tips for Creating Valuable Content

Many people would rather imitate those around them than come up with their own ideas. In fact, imitation can be incredibly lucrative, as indicated by a study from Ohio State University professor Oded Shenkar. Shenkar explained that imitation is not simplistic but...
SEO Past, Present, and Future

SEO Past, Present, and Future

By looking back at the history of search engine optimization (SEO), we can better understand emerging trends that will define the future. SEO has come a long way since its humble beginnings 25 years ago. It has evolved much as life on earth evolved, originally looking...
PPC Campaign Optimization

PPC Campaign Optimization

PPC campaigns can be lucrative, but they can also be a waste of resources without proper strategy. Allstate’s Finhas Jhaveri says to consider increasing your use of generic keywords and not to ignore the user’s device. Allstate marketing manager Finhas Jhaveri has a...