by Ren Scott | Sep 14, 2015 | Online Marketing
Marketing has gone online Many startups don’t have big marketing budgets, so they have to choose marketing channels that are the likeliest to boost revenues and keep the business active and growing. Everyone knows that the Internet is an incredibly important place to...
by Ren Scott | Sep 14, 2015 | Online Marketing
Many people would rather imitate those around them than come up with their own ideas. In fact, imitation can be incredibly lucrative, as indicated by a study from Ohio State University professor Oded Shenkar. Shenkar explained that imitation is not simplistic but...
by Ren Scott | Sep 14, 2015 | Online Marketing
By using social listening to refine their marketing efforts, Mattel, Warby Parker, and Cisco are using engagement and analytics to build their brands. 1. Walking the buyer path 2. From customer service to sale 3. Active social listening to boost ROI The Internet has...
by Ren Scott | Sep 14, 2015 | Advertising & Media, Online Marketing
PPC campaigns can be lucrative, but they can also be a waste of resources without proper strategy. Allstate’s Finhas Jhaveri says to consider increasing your use of generic keywords and not to ignore the user’s device. Allstate marketing manager Finhas Jhaveri has a...
![How to Grow Your Social Media Following [Infographic]](http://e3i7habq2b-flywheel.netdna-ssl.com/wp-content/uploads/2015/09/16-social-media-followers.png)
by Ren Scott | Sep 14, 2015 | Advertising & Media, Online Marketing
Great social media is no longer optional, and it’s no longer separate from search. In fact, a 2013 analysis of search engine pages by Searchmetrics found that seven of the top eight factors that led to higher rankings were related to social media. It would make life a...
by Ren Scott | Sep 14, 2015 | Advertising & Media, Online Marketing
Conversion rate optimization (CRO) is a complex and ever-changing discipline. For proof, simply look at all of the webinars, books, conferences, and online courses on the topic. But what if you just want to get in a few quick and easy wins? And what if you want to...
