by Ren Scott | Sep 14, 2015 | SEO
By looking back at the history of search engine optimization (SEO), we can better understand emerging trends that will define the future. SEO has come a long way since its humble beginnings 25 years ago. It has evolved much as life on earth evolved, originally looking...
by Ren Scott | Sep 14, 2015 | SEO
In the high-stakes world of SEO, it’s big news: Beginning April 21, Google will use “mobile-friendliness” as a ranking signal. This means that mobile-optimized sites will be featured more prominently in mobile search results. No big surprise here. Google has already...
by Ren Scott | Sep 14, 2015 | Advertising & Media, Online Marketing, SEO
Web readers, as you know, don’t really read—they scan. And you’ve probably seen the statistics: The average reader leaves a webpage after 10 to 20 seconds. About 80% of people read the headline only. If attention is the new currency, most websites are coming up short....
by Ren Scott | Sep 14, 2015 | Advertising & Media, Online Marketing, SEO
Getting your visitors to do what you want them to do is a tricky business. After all, there are things you simply cannot control (their level of motivation and ability to move forward) or know (the hidden forces that drive them to make decisions). To top it off,...
by Ren Scott | Sep 14, 2015 | Advertising & Media, Online Marketing, SEO
Does a website redesign have to be complicated? The short answer is yes, if you want to conscientiously gear your site toward getting your demographic to take action. Plus, websites aren’t all about conversion. Your site also represents your brand. It helps you...
by Ren Scott | Sep 14, 2015 | Online Marketing, SEO
One of the most intriguing and potentially confusing tasks for a company is building the business through the Internet. For Qualaroo CEO and former Dropbox marketing chief Sean Ellis, the pivotal word in the previous sentence was building. Recognizing that online...
