Infomercial Production & Direct Response Programming

The key to the infomercial productions we create is that they don’t look like standard infomercials.  They look better and more credible.  They stand out, and they make the phone ring.

The idea of paid programming that doesn’t look like standard paid programming is a niche of Ren Scott Creative Marketing, and it has been highly effective.  Our shows often look more like a news magazine show than an infomercial.  The idea was born from our experience in television news and years of experience in telling compelling stories.  It is now used effectively to sell products and services that help viewers live better lives.

Our philosophy with direct response marketing and infomercial production is we choose to work only with clients, companies and products we believe in, and it shows. The viewer feels the sincerity of the message and they respond.  They pick up the phone and call. They buy the products.  They make the donations.  They are inspired to take action.

An aggressive direct response marketing campaign is comprised of both long form and short form infomercials.  The long form infomercial is the principal of direct response marketing, running a minimum of 30 minutes.  In the long form we captivate the audience and build the value while developing credibility.  Long form gives your product/service time to shine with details and offers the “call to action” in various ways, multiple times.   

The short form infomercial runs a minimum of: 60 seconds but not longer than 120 seconds.  With the short form direct response advertisement we deliver a clean concise message with a strong call to action to hammer home the offer and make the phone ring or drive traffic to a website.  Every campaign is unique, contact us to find out which format is best for your product/service. 

Our infomercial production values are high, our sets- professional, our graphics- exceptional, our talent- believable, our music choices- tasteful and the overall program- effective.

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