Infomercials/30 Min. Programs

Infomercial Production & Direct Response Programming

Tampa is the infomercial and direct response headquarters of the United State, and Ren Scott Creative Marketing is setting the benchmark for infomercial production in Tampa, Florida.  The key to the infomercial productions we create is that they don’t look like standard “as seen on TV” infomercials.  They look better and more credible…an infomercial with a creative look!  They stand out, and they make the phone ring.

[Click on the thumbnails above to watch examples, or scroll down for more.]

Paid programming that doesn’t look like standard paid programming is a niche of Ren Scott Creative Marketing, and it has been highly effective.  Our shows often look more like a news magazine show than a direct response TV advertisement.  The idea was born from our experience in television news and years of experience in telling compelling stories.  It’s now used effectively to sell products and services that help viewers live better lives.

Our philosophy with direct response marketing and infomercial production is we choose to only work with companies and products we believe in, and it shows. The viewer feels the sincerity of the message and they respond.  They pick up the phone, and call…they buy the products…they make the donations…they ‘re inspired to take action.

Take a moment to click on any of the thumbnails to view some of our DRTV advertisements and fill out the form below.  Let us know your advertising needs.

Direct Response Advertising Standards…

An aggressive direct response marketing campaign is comprised of both long form and short form advertisements.  The two types reinforce each other and provide the one two punch on air.

The long form infomercial is the principal of direct response marketing, running a minimum of 30 minutes.  In the long form we captivate the audience and build the value while developing credibility.  Long form gives your product/service time to shine with all the details, and offers the “call to action” in various ways…multiple times.   

The short form infomercial runs a minimum of: 60 seconds but not longer than 120 seconds.  With the short form DRTV advertisement we deliver a clean concise message with a strong call to action to hammer home the offer, and make the phone ring, or drive traffic to a website. 

Every campaign is unique; contact us to find out which format is best for your product/service.

Infomercial Placement and Media Buy

Once the infomercial production is finished the next task is to get it “on the air.”  Here at Ren Scott Creative Marketing we have a team of media buyers that can research your demographic and compare that to the available advertising inventory on the desired networks. 

We take your commercials and work our magic with our established relationships, getting you the best rates and placements.  In addition, the media buyers will be able to provide reporting and statistics on the number of calls from each station and advertisement schedule.  Then we identify the networks and air time that’s performing to increase efficiency with your budget. 

We develop a strategic media plan that is tailored for performance and agile enough to make adjustments mid-flight.  The numbers drive the strategy.  Learn more.

We Take the Call to Another Level…

The advertising rates and air times are secured and advertisement is ready to air…How do we facilitate the call center?

We work with the top call center and telesales companies across the country, and here in Tampa. The telesales center will secure funds, then submit orders to your warehouse for fulfillment.  Or, if the objective is appointment scheduling then we can tailor the telesales associates to create urgency for the consultation and get them booked.

As your direct response marketing company we develop a script and strategy that will assist the telesales team with maximizing the call and overcoming objections. 

If they called to buy one item we want to sell them two.  If they called to learn schedule a consultation we want them to hang up the phone excited about the appointment they just scheduled.

The beauty of this model is you’ll generate sales and appointments without lifting a finger once the campaign is running.  Just sit back and do what you do best and we’ll handle the rest. 

Contact us to discuss your direct response advertising needs or ideas; even if you’re not sure which type of advertising is right for your product or service. 

Our infomercial production values are high, our sets- professional, our graphics- exceptional, our talent- believable, our music choices- tasteful and the overall program- effective.