Media Buying & Planning, Advertisement Placement & Purchasing
The best marketing is meaningless unless it gets in front of the right audience. That’s why Ren Scott Creative Marketing has made it a priority to develop an expert media buying team. And not only do we effectively place the media, we carefully track the results, so you know where your media dollars are going – what is working and what is not.
Our clients don’t have to wait until the end of the campaign to calculate cost per lead. We are calculating those figures on a daily basis, and constantly tweaking our media buys to maximize results. We don’t place a media buy and wait. We actively work and refine the buy to give you the best results each and every day. In our television campaigns we track the results of every spot, make adjustments on the fly. If one time period is showing tremendous results, we move more advertising into that time period. If one is not working as well, we make a change.
Since 2003 we have purchased media in over 150 markets across the United States, and in Canada. Our team has developed strong relationships with media reps at stations and media outlets across the country. This allows our team to negotiate with authority and get the best rates possible for our clients. Our media buyers also work very hard to develop a strong relationship with you, the client. We get to know you, your business and your staff. We stay in touch on a regular basis, updating you on statistics, schedules and letting you know when to be prepared for the phone to ring.
Our clients hire us to get results, and that’s what our media team’s mission is. But personal service and professionalism is also critical to the process. Our clients are our most important asset, and they always deserve great service and respect.
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