Advertising Campaign Tracking & Marketing Analytics
It is not acceptable to place advertising and marketing and hope you have the right strategy. That’s why at Ren Scott Creative Marketing we track the results of every ad we place so we know our strategy is working and you know the ROI on each marketing dollar that you spend.
If it’s a television commercial or infomercial, we can tell you how many calls each spot generated and, in many cases, the zip code of the caller.
If it’s a lead from an e-mail blast or a web video campaign, we can give you detailed results of each lead it generates.
If it’s a print ad or a radio spot, again, we can record leads in real time and keep you up to date.
As part of our tracking process we have the ability to record every call. As a result, we help our clients improve on closing and phone scripting so they can turn leads into clients.
Our tracking process allows our clients to know the effectiveness of each marketing dollar, and it allows us to show that our creative and marketing strategies work.