HEALTH STAR CLINIC
Health Star Clinic is a multi-disciplinary medical clinic dedicated to non-surgical solutions to help relieve joint pain and get patients back to an active and pain-free lifestyle.
- Creative Strategy
- Media Buying
- Print Collateral
- Social Media Marketing
- TV Advertising
- Video Production
- Website Design
Increased Patient Leads 150 to 500/month
Increased Online Patient Leads by 160%
Improved Organic Website Traffic by 500%
Since 2011, Ren Scott Creative was working with Health Star Clinic with a generic TV advertising campaign when we recommended that we focus on building a brand in late 2014. This required a consolidation of their digital footprint and online services, custom TV commercials and a strategy that built synergy across all advertising mediums.
TV had always been a solid performer so our approach in 2014 was to improve the synergy with their digital properties. We did this by merging three different websites together for a unified message. Then we worked to build synergy and credibility with their advertising by developing a cohesive message. Strategically we focused on their top performing protocols and optimized the campaign to highlight the brand. The final phase included revised positioning and a new logo which launched in late 2016.